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Internet World - What you can learn at the Orange ROI case study seminar
Topic: Interpreting your ResultsTags: email marketingInternet World is just around the corner and I’ll be presenting along with Jo Lung of Orange on how they achieve and measure success in email...
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Big wins from a little interactivity
Topic: Interpreting your ResultsTags: usabilityunsubscribersMember Listlist growth reportDesignComplainersIn this relatively long post below I describe some of the details of the design process for...
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Segmentation - The 5th Element
Topic: Segmentation & TargetingTags: targetsegmentationrelevancecustomer intelligenceDo you remember this video of Steve Ballmer, Microsoft’s long time CEO and world’s 19th richest man (according...
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Analytics and Emarketers: Potential Pitfalls and Best Practices
Topic: Split & MVT TestingTags: customer intelligenceA few weeks ago, I presented at the Internet Retailing Jumpstart conference in London. The event's theme was customer experience -- how...
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Did You Know Your BMI Might be Related to Your Email Marketing Strategy?
Topic: Interpreting your ResultsTags: email marketingdigital marketingconversionclick throughbody mass indexbmiYesterday, in a conversation about analyzing customer behavioral data, I recalled a recent...
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